Friday, February 24, 2006

Potential suckers...err...investors...

Excerpt from "Deals Missed"

Starbucks (Seattle, Washington)
A guy walks into your office in the late 1980’s and says he wants to open a chain of retail shops selling a commodity product you can get anywhere for 25 cents, but he will charge 2 dollars. Of course, you listen politely, and then fall off your chair laughing when he leaves. Howard Shultz didn’t see this as humorous. And we didn’t make 500 times our money.


Post a Comment

<< Home